“I tried ___ and it didn’t work.” That is the cry of many companies after another unsuccessful ad campaign. And they go on the hunt for the “next shiny thing” that will change their fortunes. We have found eye-popping success for clients in multiple mediums. The secret isn’t the medium, it is in the strategy and the message. When you get those right, all the mediums work. When you get it wrong, none of them do. What’s your strategy?